effective communications = audience engagement

engagement = profitability

The attitude of your clients, internal or external, directly affects your profitabliity. Bottom line, engaged employees are more productive, engaged customers become advocates, and both develop a sense of loyalty.

A major complaint of users is information overload – a significant part of an electronic communications strategy includes the evaluation of information to make sure it is, above all, needed, audience-appropriate, concise and engaging. I provide well-crafted communications designed to increase the awareness and engagement of your intended audience.

My background includes extensive writing in print, web and broadcast media and the ability to manage, administer and support the technology and platforms needed to deliver the message and employing industry best practices in usability to raise adoption.

Selected samples of my work
Web content and design Case studies, presentations Documentation News and feature articles
Web sites, screenshots, news articles and page content

Presentations, animation, research case studies and training script

Processes, manuals and user guides, web standards

News and feature articles from regional and metropolitan newspapers

"A world community can exist only with world communication, which means something more than extensive shortwave facilities scattered about the globe. It means common understanding, a common tradition, common ideas, and common ideals." ~ Robert M. Hutchins

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