effective communications = audience engagement

engagement = profitability

The attitude of your clients, internal or external, directly affects your profitabliity. Bottom line, engaged employees are more productive, engaged customers become advocates, and both develop a sense of loyalty. Your net profit often reflects how your company is perceived by your employees and your customers.

I specialize in crafting concise, compelling messages tailored to your audience; delivering your core message so it is received and understood. A major complaint of users is information overload – a signficant part of an electronic communications strategy includes the evaluation of information to make sure it is, above all, needed, audience-appropriate, concise and engaging. I provide well-crafted communications designed to increase the awareness and engagement of your intended audience.

Selected samples of my work
Web content/Product Literature Case studies, presentations Documentation News and feature articles
Web content; product news articles and literature.

Presentations, animation, research case studies and training script.

Processes, manuals and user guides, web standards.

News and feature articles from regional and metropolitan newspapers.

""A world community can exist only with world communication, which means something more than extensive shortwave facilities scattered about the globe. It means common understanding, a common tradition, common ideas, and common ideals." ~ Robert M. Hutchins

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