Adobe Experience Manager (AEM)

PROFESSIONAL EMPLOYMENT experience

RANDSTAD TECHNOLOGIES (CISCO SYSTEMS) Raleigh, NC

Content Strategist July 2017-present

· Create marketing strategy for new organization, Cisco POV (Proof of Value) Services; development of brand for services stack including visuals, content and videos.

· Overview slide deck with mission and offerings used during GSX event.

· Designed logo for business. Used in several social media campaigns including Cisco Partner Summit 2017.

· Develop campaign materials including new brand, event presentations, employee communications, pop-up banners, T-shirts, web sites and product catalogs for official launch/announcement of group.

· 4 presentations, cheat sheets, badges and emails for events.

· Design templates for use by former disparate groups to provide cohesive look and feel.

· Conceived and created an infographic highlighting the services’ accomplishments and value to clients.

· Created a presentation library to collate services’ slide decks for reuse.

· Designed, built and launched new intranet; 24% adoption in 8 weeks.

· Use of video developed using brand template internally and externally.

· Propose solutions for site conversion and user adoption.

Del Oro Consulting (Cisco Systems) Durham, NC
Program Manager Executive Communications/Social Media 10/2016-02/2017

· Implemented social media campaigns for partner and global events resulting in 540 YouTube shares in less than 24 hours. Visits/downloads of media increased by 15%.

· Managed internal and external social media for the program.

· Drove design and creation of 3 websites for employees, partners and program awareness. Site for partner communications launched 1 week ahead of deadline.

· Created social media training course for executives to develop robust social media presence and an effective means of using social media for employee and external communications.

Project Consulting Specialists (Cisco Systems) Durham, NC
IT IoT Marketing Communications Project Manager 06/2015-08/2016

· Designed brand for internal marketing collateral, executive presentations, newsletters, web sites and infographics for Cisco IT Internet of Things (IoT) program targeted to employees and internal stakeholders.

· Directed successful redesign and launch of existing intranet site. Launched site 2 weeks ahead of schedule. Increased user adoption by 35% in 4 weeks. Traffic increased 28% in 3 months.

· Produced and directed 11 webinars; 75% increase in participants.

· Scripted and directed 7 videos including voice-overs.

· Published posts on blogs.cisco.com and LinkedIn.

· Managed internal social media for program.

· Volunteer for marketing and communications for Women of Impact conference; created web site, email reminders and announcements.

· Active in Cisco’s Global Social Ambassador Program. Ranked #3 on social media leaderboard throughout Cisco Live! Las Vegas 2015; contest winner for Tweets during keynote speech; Twitter handle sky-written across Las Vegas during the closing ceremonies

· Worked with SMEs (subject matter experts) on creating content and presentations for project promotion. 400% increase in number of products, services, solutions participating in program.

Pro UnlimiteD/MUFG Americas New York, NY
Corporate Communications Technology Lead (Remote) 02/2014-06/2015

· Co-managed communications for, and development of, social media intranet for the Americas.

· Acted as Enterprise Community Manager and adoption advocate for employee social media site.

· Determined requirements and value-at-stake for creation of global intranet. Provided full-cycle documentation and presented to executives. ROI calculated to return of $45 million in 9 months.

SELF-EMPLOYED Raleigh, NC

Web and SEO Consultant 06/2011-present

· Provide companies with content, SEO, site design and administration services including IT, contracting, retail and real estate companies.

· Featured client: Fences Unlimited – Company realized a 30% increase in online requests for quotes within four weeks of updates. Rose to 1st in search engine results. Site generates an average of 8-10 requests for quotes weekly.

LexisNexis Group Cary, NC
Manager Internal Communications 07/2007-06/2011

· Directed employee communications worldwide; worked with site owners and content contributors to ensure messaging alignment.

· Lead in creating and broadcasting brand redesign launch communications in cooperation with Corporate Communications including advertising campaign for Firm Manager product.

· Project manager for migration of global intranet. Project resulted in 30% increase in traffic. Managed third-party vendors and developers.

· Facilitated the creation of senior executives’ initiative to raise employee engagement; strategy included all-employee conference calls, webinars and town halls. Participants increased to 5,000. Employee net promoter scores increased by 3%. Overall employee satisfaction increased by 8%.

· Primary provider of articles, page content, e-mail, senior executives’ messages; edited content submitted; instituted use of AP style and created style manual.

· Lead in providing communication support for business and functional units; HR liaison.

· Member of Crisis Communications Management, Business Continuity, Global Web Governance and Social Media Steering committees.

· Provided communications for new product launch including webinars, press releases, site content and internal articles. Assisted in increasing social media presence.

ABB Inc. Raleigh, NC
Americas Web Manager/Employee Communications 08/2000-07/2007

· Team awarded IABC Vision Award of Merit: Employee/Member Communications.

· Progressive responsibilities: hired as content developer, promoted to intranet manager, then Americas Web Manager.

· Created collateral and advertising for Made in ABB campaign and EnergyAxis® meter.

· Managed design, content and pages for www.abb.us and internal websites. Traffic to intranet rose 25% in 9 months. Corporate site realized a 30% increase in traffic in 11 months.

· Planned Global Corporate Communications conference including logistics and vendor management. Provided 3 classes and status update presentations to attendees.

EDUCATION

AAS Food Science and Technology North Carolina State University Raleigh, NC

BA (2 years) Mass Communications North Carolina State University Raleigh, NC

CERTIFICATIONS/TRAINING

Webmaster in Design Media Certificate, North Carolina State University Raleigh, NC

Digital Master/Social Media Certificate, Cisco Systems Inc.

SUMMARY OF QUALIFICATIONS

TECHNICAL PROFICIENCIES

EDUCATION

CERTIFICATIONS/TRAINING